Pricing

How this is priced

CRM data decays continuously. Records go stale whether or not anyone touches them — companies merge, rename, relocate, and close; domains change hands. So remediation is not a project that finishes. It is a standing subscription with a project-shaped start.

Two published tiers, sized by CRM record count. Annual is the intended purchase: it costs over 20% less, and it is the only way to get the initial database remediation performed by us rather than by you.

Above 250 000 records, or where integration complexity or contract terms are unusual, pricing is a conversation rather than a guess on a page.

Before the subscription: the diagnostic

Every engagement can start with a diagnostic: we run our matching and enrichment engine against an export of your CRM and report, in concrete numbers, what is stale, what is duplicated, and what is recoverable — your own data, not a sandbox. The diagnostic carries a fixed fee, quoted against your record count, and the fee is credited in full if you proceed to an annual tier or a remediation programme within ninety days. It is priced to be worth having even if you never speak to us again.

Remediation programmes

Most CRM databases arrive carrying years of accumulated decay, and no amount of ongoing hygiene fixes a bad baseline. A remediation programme establishes that baseline: deduplication, account reconstruction, enrichment against our EU company reference database, and a written findings report showing what was broken, how much revenue it was hiding, and what changed.

Annual Gold includes remediation of your initial database. The standalone programme is for larger estates, multi-system consolidation, or where the findings report itself is the deliverable. Standalone programmes are scoped against your own data and quoted per engagement; most run in the €25 000–€40 000 range.

Frequently asked questions

What counts as a CRM record? Any contact, lead, or account. Activities, emails, tasks, and notes don’t count toward the limit.

What happens if I go over the record limit? We tell you as you approach it and discuss moving up a tier. We don’t stop enrichment without warning.

What does the initial remediation cover? Deduplication, normalisation, and enrichment of the CRM export you provide, returned as a load-ready file with a written summary of every change. Included with annual Gold. The turnaround window starts when we receive your export.

What is human review of flagged records? Automated hygiene runs continuously and resolves most records on its own. Where it finds something it can’t resolve confidently — a probable duplicate with conflicting data, an account that may have been acquired — a person looks at it. Gold covers up to 2500 flagged records a month. Above that, we’ll scope it with you.

Can I switch between monthly and annual? Yes. Move to annual at any time and we credit the unused monthly portion. Annual to monthly happens at renewal.

Do you offer a free trial? No — we offer something more useful. The diagnostic runs against your own CRM export and shows what we would recover from it, in your numbers, before you commit to a subscription. It carries a fee, and the fee is credited if you proceed. We charge for it because it is real work on your real data, and because the report is worth keeping whatever you decide.

Where is my data processed? Customer CRM data is processed exclusively on EU infrastructure that we operate (Finland and Germany). Our complete sub-processor list is documented and provided with the data processing agreement, available on request.

All prices in EUR, net of VAT. Annual tiers are billed annually in advance. EU reverse charge applies where you provide a valid VAT identification number.